BUILDING A SAFER, STRONGER CULTURE
FROM THE INSIDE OUT
In Q2 of 2025, Morton Salt partnered with Midwest Motion Co. to create an internal culture film centered around safety, morale, teamwork, and company pride at their Fairport Harbor, Ohio mine operation.
This wasn’t a recruitment campaign or product advertisement. The mission was simple: document the people, systems, and mindset that helped create one of the safest and most positive mine cultures in the company - and share that example across other Morton Salt locations.
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Strengthen internal morale and camaraderie
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Reinforce workplace safety culture
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Share proven culture-building practices with other mine locations
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The internal release was met with overwhelming positive feedback across every level of the organization
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Workers felt recognized, valued, and proud of their contribution
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Other mine locations reduced workplace injuries and accidents by 50% after implementing similar culture and safety approaches
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Increased emotional investment and accountability company-wide
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Strengthened communication and unity between leadership and crews
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Reinforced a people-first safety mindset across operations
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"The entire process was seamless and highly professional. Vince and his team came well-prepared, demonstrating exceptional knowledge and expertise in all aspects of video production. We were extremely pleased with the final product and will not hesitate to work with them again for any future video needs."
MEGAN FRESHLY
HUMAN RESOURCES MANAGER | MORTON SALT
MEGAN FRESHLY
HUMAN RESOURCES MANAGER MORTON SALT